Advertiser
In the spectrum of affiliate marketing, an advertiser/promoter can be a firm selling a product like air tickets, electronics, apparels, clothing or car parts, or an advertiser/promoter may well be an insurance firm selling policies. The most significant thing to bear in mind is that you are an advertiser/promoter if you are all set to pay other people to assist you to sell and endorse your business/brand.
Publisher
A publisher is a person or company that promotes/endorses an advertiser’s product or company service in swap for earning a mere commission. Advertisers in agreement work with a publisher, and then provide the publisher with inspired creatives– in the form of banner, text ads, links or even distinctive phone numbers – that the publisher integrates into their website.
Consumer
The final component that completes the affiliate relationship cycle is the customer. The customer is the one who essentially sees the ad and then acts ahead on it. They will be taken from the publisher’s website to the advertiser’s to finish the action, be it purchasing a product or finishing a lead; either way when this is done successfully we call it a conversion.
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